I don't coach from the sidelines. I walk with you.

Business consulting for owners ready to stop being the bottleneck. I embed in your operation, build alongside you, and leave you with a business that runs without you chained to it.

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Businesses Founded

Hrs/Mo to Run 3 Businesses

Clients Per Year

The Premise

Built it. Scaled it. Stepped out of it.

I've spent over a decade building businesses — starting two in two garages at 26, personally gutting an 8,000 sq ft warehouse to build a venue, co-owning a floral company for 14 years and selling it, launching a premium bartending company with 40 staff, managing rental properties, and learning hard lessons from three ventures I deliberately shut down. Eight businesses founded, one sold, zero friendships lost.

Today my businesses run on their teams, not on me. That's not an accident. It's the model I now build alongside other owners. I take on about five clients a year because the work requires depth, not volume.

"I don't tell you what to do from a whiteboard. I sit in your chair, learn your business, and we build the path out together."

Who I Work With

Three kinds of owners. One approach.

Primary

The Operator

You built something real — 5 to 30 employees, real revenue — but you're trapped inside it. You're the bottleneck on sales, operations, or both. You can't take a vacation. You can't sell the business. You know something has to change but extracting yourself feels impossible.

I start with you — your values, your priorities, what you actually want your life to look like. Then we rebuild your role from the inside.

The Sweet Spot

Secondary

The Entrepreneur

You've already done the extraction. The business runs. But you need someone in enough rooms to see what you can't see from inside your own. A peer who challenges your blind spots, pressure-tests your strategy, and tells you what they actually think.

Less guide, more truth-teller. I'm here to bounce things off of and tell you what I see.

Peer Challenge

Open Door

The Enthusiast

You're early in the grind. Underfunded, cautious, running on hustle. You're not ready for a full engagement — and that's fine. I make time for founders I believe in. Coffee meetings, check-ins, honest conversations about what's ahead.

Not a program. Just a founder who makes time for other founders.

The Bench

Not a Coach. Not a Consultant.

Something different.

The Coaching Model

Advice from the sidelines

$200–500/month

Frameworks, accountability calls, and theory. They tell you what to do based on what they've read. Engagement is indefinite because the model depends on you staying.

The Fractional Executive

Fills a seat

$10–25K/month

Takes a functional role inside your company — CFO, COO, CMO. Expert in their lane, but scoped to one function. Role-based, not transformation-based.

The JWJ Model

Walks alongside you

$6–10K/month

Embeds in your business, starts with you as a person, builds the structures that let you step back. Finite by design — the goal is your independence. Built on 8+ businesses, 1 exit, 3 failures, and the honest lessons from all of them.

My Story

The long version.

I started my first two businesses at 26 — a floral company in one garage and a venue concept in the other. My sister and I launched Project Floral with a cooler, a card table, and $3,000. Within a few years we grew it to a top-3 wedding floral company in Colorado with a 3,500 sq ft studio.

Moss Denver came next. I personally gutted an 8,000 sq ft warehouse and turned it into a wedding venue that landed on Venue Report's list of the 12 coolest warehouse venues in the world. That journey included $400K in compliance renovations, surviving Covid, and rebuilding an entire business model from scratch.

Along the way I co-founded Oak & Olive — a premium bartending company that grew to 40 staff and disrupted a market owned by one budget competitor. I served world leaders at the National Prayer Breakfast. I lost $200K on a private equity investment that taught me never to invest where you can't operate. I started and shut down three ventures in under 6 months each.

Today, Moss runs on its team at about 15 hours a month of my time. Project Floral sold at a premium in July 2025. VUE/Boulder — a venue I designed, launched, and now operate through my consulting firm Canopy Collective — is the model in action. The rental properties provide stability. The failures provide perspective.

The pattern across all of it is the same: build something real, build the team and systems to run it, step back. That's what I now do alongside other owners.

"Eight businesses founded, one sold, three shut down, zero friendships lost."

Track Record

The proof is in what I've built.

I don't have a certification. I have 8+ businesses, 1 successful exit, 3 failed ventures, and the scars and lessons from all of them.

Moss Denver

Wedding venue, founded 2015. Personally gutted an 8,000 sq ft warehouse. Survived $400K in compliance renovations, Covid, and an industry shift. Runs on staff at ~15 hrs/month.

Built → Survived → Systematized → Stepped Back

Project Floral

Wedding floral company co-owned with my sister for 14 years. Started with a cooler in a garage. Grew to top 3 in Colorado. Sold at a premium July 2025.

Built → Scaled → Coached Exit → Sold

VUE/Boulder

Venue designed, launched, and now operated on behalf of ownership through Canopy Collective. The consulting model in action.

Designed → Launched → Operating

Oak & Olive Bartending

Premium event bartending co-founded to disrupt a market with 90% share held by one budget competitor. Grew to 40 bartenders. Culture-first hiring.

Built → Scaled → Navigated Crisis

JPully Ventures

Residential real estate with my wife Nicole. Three rental properties in Denver metro, self-managed. Diversified income providing stability through business volatility.

Invested → Self-Managed → Stabilized

The Failures

Trestle & Table (6 months). A private equity startup ($200K lost). A windshield company (3 months). The failures taught more than the wins.

Tested → Learned → Moved Forward

How I Work

A clear path with a deliberate end.

Every engagement follows the same arc. The depth and pace vary, but the goal is the same: owner independence, not consultant dependence.

Immersion

4-Month Commitment

I embed in your business 5–10 hours a week. We start with you — values, vision, where you want your life to go. Then we audit everything: operations, team, systems, financials. By month four, you have a roadmap and early wins in motion.

Build

4–8 Month Extension

The structural work is underway — hiring, restructuring, building systems, developing your leadership team. Hours scale back naturally as you start carrying the new structure. The goal: your business runs on the system, not on you.

Anchor

Ongoing Retainer

Monthly check-ins from someone who spent 6–12 months inside your operation. Accountability, course-correction, and informed oversight. Not theory-based advice — calibrated guidance from someone who's been in the building.

Ready to stop being the
bottleneck in your own business?

I take on about five clients a year. If you think you might be one of them, let's start with a conversation.